Job no: 582503
Contract type: Consultant
Duty Station: Dakar
Level: Consultancy
Location: Senegal
Categories: Fund Raising

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child, Hope

Purpose of Activity/Assignment:

The purpose of the consultancy is to develop, localise, and design compelling multi-channel messaging and creatives for digital fundraising purposes, specifically to fundraise locally and enhance visibility of Individual Giving initiatives and to retain, attract, and engage individual donors through digital fundraising strategies.

Under the overall guidance of the Senior Advisor for Partnerships and the direct supervision of partnership officer individual giving, the consultant will undertake the following tasks in line with UNICEF’s values, Brand Guidelines, and Graphics Manual: layout, design, and development of visually engaging creatives and messaging for the content as outlined below. The content will be optimized for digital platforms to ensure maximum impact and donor engagement in key growth markets.

No printing service is needed for this consultancy assignment. Electronic versions of documents/materials as well as file sources would be the final products.

How can you make a difference? 

Scope of Work:

Scope of Work:

Under this contract, the selected consultant will provide specialized support to UNICEF's digital fundraising efforts by delivering creative and compelling design services to enhance donor engagement and retention. Specific tasks include:

• Collaborate with the Regional Office Partnerships team leading Individual Giving and the digital fundraising team to enhance the visual appeal of key campaigns through innovative design solutions.
• Develop a quarterly content calendar aligned with Individual Giving (IG) campaigns and donor momentum.
• Draft compelling fundraising messages (copywriting) in English and French for paid and unpaid